Category: Marketing
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Select the most profitable projects from the outset
In the food industry, selecting product development projects allows you to focus on the most profitable ones.
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Shortening time to market: a strategic challenge for the food industry
In the race for innovation among food brands, time to market makes all the difference! The FMCG market is constantly evolving to meet changing consumer expectations, new buyer requirements, and regulatory requirements. Being able to present relevant new products before others means putting yourself ahead of the game.
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IAA : Facilitating teleworking on products ? it can be useful...
"With the lockdown in the first half of the year, innovation projects have fallen behind," is a comment heard from agri-food executives in recent weeks. It's not easy to carry all your files under your arm without forgetting anything at the office and to communicate with your teams remotely: few agri-food companies were organized for this.
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Good product information: a commercial issue?
With new technologies, new distribution channels are developing and packaging is no longer the only vehicle for product information: electronic catalogs, drive-through shopping, consumer apps, etc. And if this information varies from one medium to another, how can consumers seeking transparency find their way around? To support sales, it is
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IAA : Accelerate and secure product development projects ?
An unstable market and rapid product renewal mean that project management is essential. As one executive of a French agricultural group put it: "All too often, we have highly anticipated innovations that go off track and competitors who steal our thunder. We don't realize how much that costs in euros and market share."
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Product data: a team effort in the food industry?
Product data: a team effort in the food industry? Do you know how much data characterizes an agri-food product? Do you know how many people contribute to the production, verification, and validation of this data? And do you know how many different versions coexist at any given time? And in your opinion,
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IAA: Boosting innovation with 100% food PLM
Accelerating innovation in the agri-food industry: is it possible? How? With Keendoo PLM software, specially designed for the agri-food industry... As the R&D manager of a major French agri-food group said: "If we could link the necessary tasks of the different departments together, we would significantly reduce time to market." But also:
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5 levers to accelerate product innovation in the food industry
IAA - Keendoo presents its solutions to boost product innovation, at the MADE Paris trade show on 8-9 September 2020.
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Shared product data: absence is no longer a drama!
[gap height="15px"] Unexpected absences: how to ensure continuity? Heard during lockdown: "Luckily, the data produced for ongoing projects was collected in a KEENDOO database, which allowed us to continue working together on new products, even while working remotely, and we didn't lose a single day of work."