In the race for innovation between food brands, time to market makes the difference!
The market for FMCG The FMCG market is constantly being renewed to meet changing consumer expectations, new buyer requirements and regulatory requirements. Being able to present relevant new products before the others puts you in a good position for commercial negotiations and to win your place on the shelf.
However, the development or renovation of a product follows processes that are sometimes complex and mobilise resources in almost every department of the company: marketing, R&D, quality, regulatory department, purchasing, production, etc. Depending on the product, 3 to 9 months of teamwork are required to produce a product.
What levers can be used to reduce time to market?
Organising team collaboration on the uniqueness of product data and facilitating exchanges are important levers: processes are smoother and faster. Creating products in a PLM PLATFORM platform common to all internal and external contributors, and managing projects with an integrated project management tool help to speed up the marketing of products.
But each industry has its own specificity... Choosing a 100% agri PLM also means saving time in formulationas the product manager equipped with Keendoo testifies: "Seeing in real time the impact of a recipe modification on the PRI and the INCO labelling data, selecting those who tick all the boxes in the brief or in a call for tender has enabled us to reduce the time to market by several weeks".
And you, what solutions have you put in place to speed up the time to market? Keendoo experts are at your disposal!
To go further : 5 levers to accelerate product innovation in the food industry
