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MADE Paris 2020 : Meet Keendoo at the Ingredients Village

5 levers to accelerate product innovation in the food industry

Agri-food - How to adapt quickly to market evolutions? Keendoo presents 5 ways to boost innovation with PLM, at MADE Paris on 8 and 9 September.

The pace of product innovation and adaptation is accelerating...

This year, the Made Paris trade fair is putting the spotlight on "Natural Quality" in its Ingredients Village, to help food industry professionals meet this challenge. Origin, naturalness, clean-label, Nutri-score®new consumer expectations and regulatory constraints are constantly forcing brands to review their products. Eliminating undesirable additives, simplifying ingredient lists, improving nutritional quality, switching to organic, the reformulation projects are numerous. How do you go about changing hundreds of recipes in such a short space of time? The PLM is a valuable tool for saving time and accelerating product development.

Reducing product development times is a crucial issue for maintaining and increasing market positions in the face of competition.

How to accelerate product development with PLM in the food industry ?

Whether it is a question of creating new products or making changes, large or small projects, here are the 5 main levers that strongly contribute to reducing the time to market: 

Centralise information

A lot of time is spent gathering information from all departments and checking that it is the latest validated version. Eliminating this "wasted" time to focus on projects is an effective way to reduce Time to Market and be first to market. How can this be done? Centralise product data in a collaborative database is a very efficient way to share information and guarantee its uniqueness and reliability.

Facilitating collaboration

The product development process involves many contributors in different departments and externally. Formalising and executing the automated sequencing of tasks through workflows avoids unprocessed e-mails, drowned in overloaded mailboxes, andaccelerate processes to reduce the duration of product development.

Accelerating projects

It is the good coordination of the teams that ensures the smooth running of the projects and secures the deadlines. Putting in place a project management allows tasks to be organised and their sequencing between contributors to be made more fluid via automated processes. The dashboards of projects and tasks in progress make it easier to manage and ensure that deadlines are met. Projects that are getting out of hand are easily identified so that action can be taken quickly.

Formulate and simulate product characteristics

Creating recipes with the components recorded in the database with all their characteristics (origin, nutritional values, allergens, etc.), in a dynamic formulation grid, makes it possible to predict in real time the impact of a modification on the cost price (PRI) and on the labelling information. These simulations, using automatic calculations, provide a vision of the characteristics of the finished product and enable the selection of recipes for the testing phase that meet the requirements of the specifications. As many tests saved, so much time is saved!

Securing the packaging

The packaging creation is essential and sensitive: it takes time and any error has serious consequences. Sharing annotations directly on the work document with all the contributors in the graphic chain, making proofreading more fluid through a workflow, and controlling corrections until the proof is validated speeds up the process and reinforces security.

How to activate these 5 levers? 

To find out more, meet Keendoo at the MADE Paris trade show on 8 and 9 September, Porte de Versaille Paris, Hall 2.2, Stand D1Bis, in the Ingredients Village.

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  1. Pingback: Shortening time to market: a strategic challenge for the food industry - Keendoo

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