With new technologies, new distribution channels are developing, and packaging is no longer the only vector for product information: electronic catalogs, the Drive, consumer applications... And if this information varies from one medium to another, how can consumers in search of transparency find their way around?
To support sales, it is increasingly essential to provide sales teams with accurate and up-to-date information at all times.
This is a real challenge when products are constantly being renewed: regulatory compliance, changes in raw materials and origin, recipe changes to improve the Nutri-score and rating on applications... All these modifications require rigorous monitoring of successive versions and the provision of up-to-date product data sheets. And the more products there are in the catalog, the more difficult it is to keep track: passing on obsolete information or the wrong technical data sheet can happen very quickly!
How to make product information reliable for the trade?
If product data is scattered and duplicated across departments, updates can be complicated. And if all this information has to be re-entered in order to be made available to the sales force, errors can occur. This can have serious consequences, for example if an allergen is forgotten...
Whereas if the latest updates are validated and consolidated in a secure product repository, the risk of error is controlled.
Once it's validated, it's validated! Sales reps can access their files. They know it's up to date, so there's no room for error in the system. Sales director of a dessert brand.
Are you also looking to secure your omnichannel product data? The Keendoo experts experts can help you set up a product repository in your company.
