Accelerating innovation in the agri-food industry: possible? How can you do it? With Keendoo PLM software specially designed for the food industry...
As the R&D manager of a large French agri-business group said: "If we could stick together the necessary tasks of the different departments, we would considerably reduce the time to market".
But also: "Releasing a new product is very long: it requires the intervention of different people in different departments. R&D, but also marketing, purchasing, packaging, production, quality, sales, etc. Who hasn't experienced the episode of labels being stuck on the right side to be put on a labelling machine that sticks them on the left side, a total of three weeks late... And it's not your IT that's going to do anything about it!"
Well, yes, a plm software can do a lot. That's what Keendoo is all about!
How?
Firstly, by helping to better choose the briefs that one decides to pursue, thanks to the simulation possibilities that IT allows. Simulations of PRIs, nutritional calculations and others.
Then by making the information circuits between departments and with external service providers more fluid and codified, by planning tasks, balancing workloads and having a permanent view of the progress of projects.
It is possible to halve the time needed to complete a project, while at the same time making everyone's job easier.
And, curiously, it is not on disruptive innovations that the need is most acute, because that is where the necessary resources are available. It's more on incremental innovations that the question arises.
So, of course, there is always the reluctance to change, and the belief of some that innovation is an art that owes nothing to IT. But things are changing, under market pressure. And at KEENDOO we try to help change.
