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PLM, a strategic lever for innovation and competitiveness in the food industry

PLM software enables food manufacturers to reduce their time-to-market, guarantee the quality and traceability of data and product modifications, and facilitate innovation throughout the product lifecycle. KEENDOO's Anne-Joëlle COCHARD, Marketing and Communications Manager, and Vanessa CHHEUB, Product Owner, take a closer look at the specific features of PLM software.

PLM software, a key tool for innovation and collaboration

PLM (Product Lifecycle Management) software is much more than software: it's a performance gas pedal that centralizes data and strengthens collaboration between teams, from design to end-of-life.

Halve time-to-market

With optimized pre-feasibility studies, PLM software enables us to quickly select the most promising projects and save up to 50% on development time. " PLM helps us to concentrate our efforts on promising innovations", explains Vanessa CHHEUB.

Secure product conformity and avoid recalls

In 2023, 66% of recalls were due to labeling errors, the vast majority of which were allergen-related. Thanks to reliable, centralized data, PLM software reduces these risks and protects companies from the costs of non-compliance, as well as their image with consumers. " Accurate information is essential to ensure that products comply with regulations, and for consumer safety", stresses Anne-Joëlle COCHARD.

Optimize resources and limit pilot testing

By simulating processes upstream, PLM reduces the need for physical testing, thus cutting development times and saving money, particularly on raw materials, energy and water for washing equipment. " An approach that frees up production lines and increases the productivity of production units", adds Vanessa CHHEUB.

PLM software saves teams time and improves responsiveness

With PLM software, the company facilitates collaboration between the teams who contribute to product development, through harmonized, structured and shared processes. In this way, each team can intervene at the right moment to record all the data, specifications and documents that characterize products in a centralized database that constitutes the company's product repository.

For marketing teams, PLM :

  • acilitate and accelerate product innovation, renovation and updating projects
  • guarantees the reliability of product information transmitted to customers, distributors and consumers
  • helps protect the company's image by avoiding recalls due to labelling errors

For product and process R&D teams, PLM :

  • facilitates product formulation, 
  • automatically calculates and generates labeling information in compliance with regulations (INCO, USDA...)
  • reduces the number of pilot and industrial trials

For packaging R&D teams, PLM :

  • helps reduce eco-contribution, by transmitting accurate and reliable data to eco-organizations (Citeo, Leko...)
  • speed up responses to specifications and calls for tender
  • prepares data for recyclability declarations (Citeo's TREE tool)

KEENDOO joins VIF Software: a new dynamic for the digital transformation of the food industry

By joining integrator VIF SoftwareKEENDOO has strengthened its position, offering a PLM solution tailored to the current and future challenges faced by food manufacturers. In an ever-changing market context, product lifecycle management has become a strategic lever for competitiveness. " Our aim is to help SMEs, ETIs and large companies in the sector to innovate faster, while guaranteeing the regulatory compliance of their products", concludes Anne-Joëlle COCHARD. 

KEENDOO brings VIF recognized expertise in the centralized management of product data, packaging, formulations and regulatory compliance, specifically adapted to the needs of manufacturers.

" The integration of KEENDOO into our ecosystem enables us to offer a unified software platform, from R&D to production, in support of our customers' performance and agility," explains Antoine VIGNON, CEO of VIF.

About VIF

VIF designs, develops and deploys innovative software solutions to support small and medium-sized process manufacturers in the execution and sustainable improvement of their operational performance.

Its software solutions digitize and support the company's commercial and industrial performance processes, from strategic anticipation over 18 months to real-time execution:

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  • Agri-food
  • Graphics chain
  • collaboration
  • Product conformity
  • Data management
  • Direction
  • ISD
  • Eco-design
  • Packaging
  • Labeling
  • Events
  • Features
  • Formulation
  • Project management
  • Innovation
  • Marketing
  • Packaging
  • PLM

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