At Eurial, Agrial's dairy branch
Eurial, Agrial's dairy branch, is using the Keendoo PLM suite to control and improve the reliability of its product data.
By securing its innovations and strengthening collaboration, the cooperative is accelerating the development of its ultra-fresh national-brand and private-label products.

Our collaboration in 3 figures

Since 2019

500 Keendoo users (10% of total workforce)

24 production sites
Context of
the request

Need for better control of product data
Willingness to centralize product data to guarantee uniqueness.

Need to harmonize processes
Strong desire on the part of general management to harmonize product development processes across all entities.

Need to facilitate team collaboration
Willingness to coordinate teams to secure development projects and products.

Need for more reliable data for distribution
Secure data flows to internal and external information systems.
The challenges

Reliable product data
Centralize product specifications in a shared data repository, and ensure their completion and updating.

Improving efficiency
Harmonize and standardize product innovation, renovation and modification processes

Reduce non-quality costs
Facilitate team collaboration to ensure product conformity.

Disseminating reliable information
Secure and automate internal and external information distribution (PIM)
What we have achieved together
Reliable product data, gathered in a common repository
Everyone contributes to validating information through automated processes. This makes regulatory, commercial, and consumer information more secure. The repository also facilitates updates and makes it easier to find data quickly.
Harmonized collaboration
In concrete terms, nine departments collaborate on product development projects in the Keendoo product project management module: marketing, sales, R&D, quality, legal, purchasing, industrial, management control, supply and production. Everyone has a better view of the tasks and schedules.
500 on-board users
PLM has become a structuring tool that they could no longer do without.
Keendoo modules used
They complement each other, enabling you to build up a complete, living product data repository.
❝ This allows for better product management: Keendoo truly plays its role as a facilitator. All the information is available and it's easier to share it. Once validated, it's available to the entire team, it's more reliable, and the tool allows you to generate product sheets or labeling without risk of error.❞
Product Manager , Eurial Butter-Cheese BU
❝ What was really important for us was to centralize the data and find it in a unique way in the information system. We now have central information about the products, accessible to everyone, whether internal users or our external partners. ❞
Digital Transformation & Innovation Manager , Eurial
"Implementing PLM has enabled us to digitalize, centralize and harmonize our practices. Even if certain entities have retained certain specificities, overall everyone works to the same pattern. "
PLM Functional Referent , Eurial Dairy Branch






