At Panzani
Panzani manages its product data and ensures its reliability, from raw material to finished product, with Keendoo PLM. The solution enables optimized distribution of GS1 product data, for reliable consumer information.

Our collaboration in 3 figures

Since 2017

100 Keendoo users (including co-contractors)

6 production sites
Context of
the request

Need to make product data more reliable
Desire to centralize product data and secure raw material and recipe validation processes.

Need to secure data dissemination
Desire to make product sheets and data distributed on distribution channels (GDSN GS1) more reliable.

Need to facilitate team collaboration
Desire to accelerate and secure product development projects.

Need to secure product labeling
Desire to automate calculations and formatting of regulatory (INCO) and voluntary (Nutri-score, origin, etc.) consumer information
The challenges

Reliable product data
Centralize product specifications in a shared data repository, ensuring their completion and updating.

Disseminating reliable information
Secure and automate the distribution of internally and externally validated data (PIM).

Improving efficiency
Harmonize and standardize processes for innovation, renovation, and modification of products.

Reduce non-quality costs
Avoid errors and facilitate team collaboration to ensure product compliance.
What we have achieved together
Data centralization in a shared product repository
Product and component specifications (raw materials and packaging) are structured in a centralized product repository. Virtually all departments collaborate to ensure data completeness and compliance.
Control and reliability of product data
Implementation of a validation workflow for raw materials involving suppliers (co-contractors), and for recipes and finished products, involving internal contributors (R&D, Marketing, Quality).
Automatic generation of labeling information
The automated calculation of mandatory and voluntary information ensures the compliance of labeling information: allergens, ingredient declaration, Nutri-score, nutritional values, origin.
Automatic generation of product sheets and product files
Product sheets and product folders are automatically generated with validated, up-to-date data. They can be edited in various formats according to customer requests.
Automated distribution of up-to-date data and product sheets
Implementing connectors to transmit data to third-party applications, ensuring optimal responsiveness. Panzani manages data flows to GDSN catalogs and consumer applications on a daily basis.
Keendoo modules used
They complement each other, enabling you to build up a complete, living product data repository.
❝ Everyone has access to the same data, at the same time, on the same tool. The application saves us a lot of time, and has spared us real difficulties in disseminating product data. It allows us to react quickly to market needs in terms of consumer transparency . ❞
Head of Master Data Management and GDSN Data Flow Service , Panzani
❝ For R&D and quality teams, the features that score points are the automated calculations: lists of ingredients, allergens, nutritional values, etc. And especially the calculation of the Nutri-score . ❞
Head of Master Data Management and GDSN Data Flow Service , Panzani



