
Let's take a look at a few evocative figures, representative of a new trend affecting both supermarkets and food manufacturers: that of consumers who are increasingly demanding and even worried about what they consume, which may have a harmful impact on their health and the environment. In 2016, 79% of French people considered it "probable" that food could damage their health, compared with just 59% in 2014*...
Another interesting figure that we have learnt from the experience of our distributor customers is that, on average, they have to deal with 2 withdrawal plans per week. Added to this are changes to the INCO regulation, which requires the presence of allergens to be highlighted in the list of ingredients as mandatory nutritional information.
All of the above elements and figures confirm the need to control all information concerning food products, whether to comply with regulations or to reassure consumer customers and regain their trust. Accurately tracing all the raw materials that make up a single product, from different suppliers, can be complex. In 2012, following the horsemeat scandal, it took the Irish authorities more than three months to trace the meat supplier.
So how can you ensure complete control over your product information? How can you ensure the reliability of product information from your suppliers and their suppliers?
One of the avenues for improvement lies in real-time collaboration on product data between all the players in the value chain. The aim is to enable the person who holds the information to update it directly and to share it simply and quickly with the people concerned, thus eliminating errors due to re-entries and duplication of data.

The KEENDOO solution enables you to improve exchanges with your suppliers by implementing customizable validation processes between the two parties. This collaboration takes place within a collaborative portal, and results in the creation of customized workflows and the automatic sending of notifications, in the user's language, to project stakeholders. The portal also enables users to collaborate simultaneously on centralized documents, adding annotations and shared comments. Dashboards can be used to monitor the progress of current projects and see where validation workflows are blocked. This collaboration can take place around a new recipe, a customer project, a raw material, etc...
The advantages of the KEENDOO collaborative solution:
- Accessible 24/7 from any web browser,
- Data is entered directly by the owner of the informationto guarantee the quality and reliability of the information entered,
- Information is updated and shared automatically and in real time, with an overview for both parties, saving time and improving responsiveness by reducing the number of exchanges and documents.

Annotations and comments on a shared visual
Collaborative portal