Creating or modifying packaging is a step that can become critical to ensuring timely product release. Marketing teams know this well!

Defining the brief, briefing the agency, validating the design, gathering the labelling information, integrating all the information from the INCO regulation, mobilising quality and R&D for the proofreading cycles, validating the proofs and validating the pre-press are the main stages in the graphic chain. They involve many players, both internally, such as quality and R&D, and externally, such as agencies and printers. Consequently, controlling and streamlining the creation of packaging is an important lever for ensuring timely marketing.

This is the core of the topic of this webinar, illustrated by the presentation of the Packaging from PLIM Keendoo