Bertrand Vignon's Strategy Aperitifs

The "Apéros stratégie" are a series of webinars produced by Keendoo in 2019. In these webinars, Bertrand Vignon shares his vision regarding the strategic importance of product data in the food and beverage industries. Bertrand Vignon founded Keendoo in 2014, after having founded and handed over VIF (ERP publisher for the food industry).

The replay of the Strategy Aperos

1# Market change? Analysis and causes

The market is changing, many are observing it... Why? What are the main causes?

And what might the consequences be?

2# Silos or flows? Why or why not? How?

Most AFIs are organised in silos. Is this organisation still adapted to the new market challenges? Should the silos be broken down?

3# The central product axis in the AFIs. But where is the data?

What data? What information? How and where should it be entered? Are they accessible to all services?

4# Data product actors. Who is involved?

Product information is the company's capital. What is everyone's role?

How can we agree?

5# Pride in the product:
A unifying spring

How to get the departments to work together? How do you convince everyone? How do you put order into the data produced?