With new technologies, new distribution channels are developing and packaging is no longer the only vector of product information: electronic catalogues, the Drive, consumer applications, etc. And if this information varies from one medium to another, how can the consumer in search of transparency find his way? To support sales, it is increasingly essential to provide sales teams with accurate and up-to-date information at all times.
This is a real challenge as products are constantly being renewed: regulatory compliance, change of raw materials, origin, change of recipe to improve its Nutri-score and its rating on the applications... All these modifications require a rigorous follow-up of the successive versions and the provision of updated product sheets. And the more products there are in the catalogue, the more difficult it is to keep track of: passing on obsolete information or the wrong technical data sheet can happen quickly!
How to make product information reliable for the trade?
If product data is scattered and duplicated across departments, updates can be complicated. And if all this information has to be re-entered in order to be made available to the sales force, errors can occur. This can have serious consequences, for example if an allergen is forgotten...
Whereas if the latest updates are validated and consolidated in a secure product repository, the risk of error is controlled.
"Once it's validated, it's validated! The salespeople can access their records. They know it's up to date, there are no more errors in the system. Sales director of a dessert brand.
Are you also looking to secure your product data in omnichannel? The Keendoo experts experts can help you to set up a product repository in your company.
