At a time when Fipronil is shaking up the food industry and mass distribution, Keendooa software publisher, offers a range of software solutions dedicated to food products, which allows for the reliability and traceability of product information.
An answer to mastering product information in the food industry
Several hundred pieces of information qualify a single product from the food industry. With the multiplicity of suppliers, the evolution of regulations and the modification of recipes, this number is constantly growing. When a food crisis such as the Fipronil crisis in eggs occurs, it is essential, even vital, for companies in the sector to be able to identify the source of the problem very quickly. Keendoo develops PLM and PIM software, specially designed for the food industry, to meet this need.A PLM (Product Lifecycle Management) centralises all the data on a product from its conception to its removal from the market: marketing brief, formulations under constraints, cost price simulation, nutritional and allergen calculations, management of labelling information in accordance with INCO standards, packaging development, suppliers and raw materials.These data are shared by the different departments of the company, thus ensuring smooth and collaborative work. They are centralised, which allows for a rapid search in the event of a health alert, such as contamination with Fipronil for example.When the product is marketed, it is then distributed via different channels and referenced in different media: central purchasing offices, points of sale, e-commerce, e-catalogues, printed catalogues. And each of these channels needs to have complete and reliable product information. This is the role of the MIP (Product Information Management): it manages and synchronises information according to the changes in the commercial life of the product (product sheet according to GS1 standards, palletisation plan, change of raw material supplier, promotion, price, etc.). All the actors will thus be able to receive information that is appropriate and up to date.
Keendoo's know-how recognised in its market
Keendoo's software solutions have been tried and tested for several years and are implemented in food and retail companies in France and abroad. Its French integrator partners are VIF, Food Innov Group and Viveris, who are able to deal with the most complex business issues specific to the food industry.Its clients include some of the major food groups as well as numerous SMEs.
About us
Keendoo, an IT publisher created in 2014 by Christophe Mahé and Bertrand VignonKeendoo, offers food and beverage companies software to optimise their innovation capacities and secure the management of their product information. Keendoo's PIM and PLM solutions, recognised in their market, are distinguished by a strong capacity to adapt and an in-depth knowledge of the needs of the food industry. The software's ergonomics, designed by a UX designer integrated into the team, makes the application easy to learn and use. Today the company has 20 employees.
At a time when Fipronil is shaking up the food industry and mass distribution, Keendooa software publisher, offers a range of software solutions dedicated to food products, which allows for the reliability and traceability of product information.
