At a time when Fipronil is shaking up the agri-food industry and supermarkets, Keendoo, an IT publisher, offers software solutions dedicated to food products, enabling the reliability and traceability of product information.
An answer to mastering product information in the food industry
Several hundred pieces of information qualify a single product from the agri-food industry. With the multiplicity of suppliers, changing regulations and modified recipes, this number is constantly growing. When a food crisis such as the one involving Fipronil in eggs occurs, it is vital for companies in the sector to be able to identify the source of the problem very quickly. Keendoo's PLM and PIM software, specially designed for the food industry, is designed to meet this need. PLM (Product Lifecycle Management) centralizes all product data from conception to market withdrawal: marketing briefs, constrained formulations, cost price simulations, nutritional and allergen calculations, INCO-compliant labeling information management, packaging development, suppliers and raw materials, etc. This data is shared by the company's various departments, ensuring smooth, collaborative working. Once the product is on the market, it is distributed via different channels and referenced on different media: central purchasing offices, points of sale, e-commerce, e-catalogues, printed catalogs. And each of these channels needs complete, reliable product information. This is the role of PIM (Product Information Management): it manages and synchronizes information as the product's commercial life changes (GS1-standard product sheet, palletization plan, change of raw material supplier, promotion, price, etc.). In this way, all players can receive the most appropriate and up-to-date information.
Keendoo's know-how recognised in its market
Keendoo's software solutions have been tried and tested for many years, and are used by food and retail companies at home and abroad. Keendoo's French integrator partners, VIF, Food Innov Group and Viveris, are able to meet the most complex business challenges specific to the agri-food sector, and its customers include some of the leading agri-food groups as well as numerous SMEs.
About us
Keendoo, an IT publisher founded in 2014 by Christophe Mahé and Bertrand Vignon, offers food companies software designed to optimize their innovation capabilities and secure the management of their Product information. Keendoo's PIM and PLM solutions, recognized in their markets, stand out for their strong adaptability and in-depth knowledge of the needs of IAAs (food processing industries). The software's ergonomics, designed by an in-house UX designer, make it easy to learn and use. Today, the company has 20 employees.
