In the food industry, products are constantly evolving. There are many reasons for this, from recipe changes linked to inflation, to the new Nutri-score®, new sorting instructions and theenvironmental labelling system due to come into force in 2024. Against this backdrop, the number of packagings to be created and updated can quickly become a major burden for marketing managers.
Managing packaging projects: a major challenge for the food industry
Generally driven by marketing, the creation and updating of packaging also mobilizes numerous internal and external resources. Ensuring time-to-market and label conformity are the main challenges. But how do you effectively manage this complex process?
This is where the Visuel Pack module of the Keendoo PLM suite. This collaborative tool offers a complete solution for manage, accelerate and secure the packaging graphics chainby streamlining exchanges and ensuring label conformity.
Managing packaging projects: a consolidated vision
Thanks to the Visuel Pack moduleWith a consolidated dashboard, marketing managers can track the progress of all packaging creation and updating projects. For example project managers have a clear vision of schedules and stages in the graphics chain.
To speed up and secure the process, the module integrates a flexible workflow that can be adapted to the specific requirements of each customer and company. It takes into account the types of deliverables, external and internal contributors, and the stages to be completed. This makes it easier to manage exchanges with external service providers, whether creative agencies, translation services, pre-press or printers.
What's more, the Visuel Pack module enables you to track the history of different versions to guarantee traceability of the changes made.
Facilitate rereading and secure labelling of food products
With its powerful annotation toolthe Visuel Pack module greatly simplifies in-house proofreading management.
Featuring text recognition and measurement tools, it allows each contributor to add comments and correction requests on the same pdf document, including layers and overlay elements. It provides a consolidated view of each version, with its rejected and validated annotations.. All the way through to approval of the final proof.
"The Visual Pack module enabled us to get internal and external players to work on the same design, and grouping all comments in the same place saved us a lot of time. On a project that took 8 months to complete, it's possible to save 3 months! "
Packaging project manager, dairy products
Seeing the big picture: linking packaging to product
Going one step further, the Visuel Pack module integrates seamlessly with the other modules in the Keendoo PLM suite, and connects directly to the packaging repository and the finished product repository. This provides access to additional tracking functionalities, offering a coherent overview of the entire product development and updating process.
In an ever-changing agri-food environment, efficient and secure management of label updates is a must. Keendoo PLM's Visual Pack module represents a complete solution for accelerating the graphics chain, guaranteeing compliance and minimizing risk. It provides marketing managers with the means to manage packaging projects with agility, while ensuring transparent, professional management of product labeling.
